ART DIRECTION DESIGN ARTWORK
CLIENT : ADIDAS GLOBAL
JOB : The 2016 ‘Not Made For Normal’ campaign for the adidas clima brand asked for a yearround visual story to convey the 365/24/7 nature of the productrange. Within the adidas brand guidelines sits a lot of room to give an artistic look and feel matching the overarching ‘Calling all creators’ tagline.
Next to brand messaging the visual language is comprised of 4 elements representing weather, talent, action and location.
These 4 elements are organically yet holistically juxtaposed to convey the creative nature of the brand.
On top of art direction I’ve developed all collateral for global TTL activation.
DESIGN ANIMATION ARTWORK
CLIENT : IRIS AMSTERDAM / ADIDAS
JOB : For the Benelux launch of the Nemeziz football boot. We developed a campaign based of the fact that this was ‘NOT MADE FOR YOU’ and challenge aspiring footballers via social media and real life events across Belenux to show off their tricks on the pitch.
I’ve designed, animated and artworked collateral for both social media and multiple live events running up to the finale in the Johan Cruyff Arena.
This campaign was honoured with a Bronze Clio Award in Sports.